Big Brother Goes "NUTS" for Jericho

In what has to be one of the most innovative cross-promotions I’ve ever seen, CBS’s Big Brother contestants will face-off in a Jericho-themed “Power of Veto” on Tuesday, Feb 26. 

Here’s how CBS describes it:

“Loss of communication with the outside world is an issue facing both contestants inside the BIG BROTHER house and the citizens of the CBS drama JERICHO.  During the broadcast’s veto competition called “Communication Breakdown,” BIG BROTHER Houseguests will put their communication skills to the test for the chance to gain information from the outside world.

As they battle for the “Power of Veto” on Tuesday, BIG BROTHER couples will search through thousands of pounds of peanuts in order to find their hidden color-coded cables and restore communication by correctly connecting the cables along their utility poles. The first couple to get all of their cables arranged and connected the right way will win the “Power of Veto,” giving them the ability to remove a couple, or themselves, from the chopping block. 

After the winning couple is declared, all of the Houseguests will get to view headlines that will be shown to them on a ticker tape style machine. The message will contain tidbits of news from the outside world, including a mystery headline that gives a clue to the upcoming JERICHO episode.”

It’s brilliant, I tell you.  Brilliant!