Seek the Six: The Prisoner Reboot at Comic Con

AMC played their own little marketing game (Fox also did this with Fringe) at Comic Con to create buzz for their remake of the 1960’s cult classic The Prisoner.

Attendees were provided with cryptic puzzle cards, which when decoded drove participants to SeekTheSix.com where they were told to ‘seek the six’ in order to reveal the secret behind the campaign.  

In addition, transparent stickers with a number “6” were placed in unusual places including ceilings, floors and even restroom mirrors.  In the afternoons, “Seek the Six” sky-writing was seen above the convention center. The convention floor was  also populated with dozens of numbered men in black suits who randomly uttered the iconic phrase “I Am Not A Number”, but no other clues to their purpose other than “the truth is right beside you”.

For more information about AMC’s reinterpretation of The Prisoner please visit: http://blogs.amctv.com/the-prisoner/.

Photos courtesy of Deep-Focus and AMC