It’s About The Timeshift for Terminator
In determining which TV shows people are tuning into, it’s now as much about how they watch as when they watch. While Terminator:The Sarah Connor Chronicles and Dollhouse are both pulling about 4 million viewers live, they are two of the shows benefiting the most from DVR technology.
According to a report published by TV Guide Live+7 DVR data, which takes into account recorded playback within the week after the show airs, shows a 36 percent jump in adult viewers for Terminator. Dollhouse picks up 30 percent. Rounding out the Top Five “timeshifted” shows are Privileged, 90210 and Scrubs. These are all shows that do well with the coveted young viewers.
This bears out what we at SFUniverse have been saying for awhile now: the young, tech-savvy demographic that watches genre shows doesn’t always do it live. That’s particularly the case when the show airs on Friday nights. Between people using DVR and viewing shows on the Net, the Nielsen ratings are even more “guesswork” than they were to begin with. Readers, how do you watch your favorite shows?
©2008 FOX Broadcasting Co. CR: Frank Ockenfels/FOX
I watch all my shows via Tivo-recording or on the interwebs with the exception of some live sporting events. As a “tech-savvy” individual, I watch what I want to watch when I want to watch it (i.e. when I can) and how I want to watch it. Busy people have to record their shows and if we can condense two hours of TV into an hour and 22 minutes via the magic of fast-forwarding through commercials and credits, then we’re going to do it.