Sci-Fi Friday Continues to Struggle
The Hollywood Reporter’s James Hibberd, a famous target of genre fans for his opinionated takes, won’t gain a lot of applause for his latest piece either.
“In the case of “Terminator,” I’m calling it,” Hibberd writes. “Time of death: March 7, 9:20 a.m. Hibberd is waxing apocalyptic about the latest discouraging numbers for Terminator:The Sarah Connor Chronicles and Dollhouse.
Sarah Connor dropped 17 percent in the 18-49 demo to 3 million viewers, with Dollhouse dropping to 3.5 million. Many are of the belief that a large portion of both shows’ fanbases went to catch Friday night showings of Watchmen. That’s one of the other problems with putting these shows on Friday night. From here through August, we’re going to have 2-3 big sci-fi movie releases per month.
Unless FOX can convince advertisers to take the hefty DVR gains for these shows into account, Sci-Fi Fridays could be a short-lived experiment.
©2009 Fox Broadcasting Co. Cr: Michael Ansell/FOX
It’s true. Friday night, movie night or pub night. I liked Terminator on Mondays. Actually, I still watch it on Mondays – it’s on Space Channel on Mondays – the same episode that played on Friday. But I guess fox doesn’t pay attention to the other channels that carry their shows on other nights. I think they are actually *trying* to get rid of the show. Why else would they put it on a Friday, when the same demo they’re aiming for, will be out of the house?