SCI FI Becomes Syfy
March 16, 2009 by Cynthia
After sixteen years of delivering unique programming, SCI FI Channel has decided they need a more unique name. As of July 7th, SCI FI Channel will be known as SyFy. Their website scifi.com will roll into syfy.com on the same date and it all coincides with the launch of their new show Warehouse 13 and the return of Eureka.
The name change is a way of getting away from the generic term SCI FI and really cementing the brand as an entity all its own. While I do think the network has become a recognizeable brand, I’m not sure a name change was called for. But then Federal Express did okay when they became FedEx and just think of all the money they saved on truck lettering. At least the channel name will fit more easily in my post titles from now on.
Photo courtesy of Syfy aka SCI FI Channel
So to brilliant bigwigs NBC/Universal decided this is a way to keep it hip to the youth market
SyFy, brought to you by the Battlestar “Kiffs” contest! Wicca wicca whaaat!
Waste of time, effort and money. Sci Fi worked well and tied in with its content…
Maybe they decided that the name Sci Fi was actually supposed to mean Science Fiction. Maybe with Sy Fy they could justify the wrestling and that program that thinks they chase ghosts and don’t have a clue they are chasing “shades”
Maybe they think that dumbing down is the way of the world.
Really guys……fire the programmer! Fire those idiots in the think tank!
Very silly.
Reminds me of an old ‘Monty Python’s Flying Circus’
sketch:
(Fade in on ordinary interview set. Interviewer sitting with man with large polystyrene nose.)
Interviewer: Good evening. I have with me in the studio tonight one of Britain’s leading skin specialists – Raymond Luxury Yacht.
Raymond: That’s not my name.
Interviewer: I’m sorry – Raymond Luxury Yach-t.
Raymond: No, no, no – it’s spelt Raymond: Luxury Yach-t, but it’s pronounced ‘Throatwobbler Mangrove’.
Interviewer: You’re a very silly man and I’m not going to interview you.
Silly, but really no sillier than the dreck that’s passed of as ‘Sci-Fi’
nowadays. Ghost Hunters? Wrestling??
Give me a break…