Syfy Asks You To Imagine Greater

With the switch rapidly approaching, the channel formerly known as Syfy has released a charming new promo video that is meant to capture the feel of the new brand.

I’ve always enjoyed SCI FI’s imaginative ads, seeing people and things transform right before your very eyes. This new promo takes it even one step further as some of the network’s stars come out to party in a truly magical castle.

The biggest difference I see between this new promo and the old ones, is the warmth and happy tone. The original ads were cool but always very sterile and simple — truly capturing the feel of modern science fiction. This new ad is full of warm colors and detailed images that are constantly changing and moving. It feels more modern fairy tale and less a trip into space and you gotta love the Escher homage with the cast of Warehouse 13.

It’s all very SteamPunk meets Alice in Wonderland and I can totally get behind that. Click here to watch the House of Imagination video at the new Syfy.com.

I think it’s more fun to spot the stars Waldo style, but if you want a list in order of appearance, it’s under the cut.

In order of appearance: Amanda Tapping and Robin Dunne (Sanctuary); Colin Ferguson, Salli Richardson-Whitfield, Jordan Hinson, Neil Grayston, (Eureka); Lou Diamond Phillips (Stargate Universe); Josh Gates (Destination Truth); Jason Hawes and Grant Wilson (Ghost Hunters); Tracy Morgan (Scare Tactics), Eddie McClintock, Joanne Kelly, Saul Rubinek (Warehouse 13), and Alessandra Torresani (Caprica).