An interesting column at the Hollywood Reporter notes that in spite of much more positive reviews from fans and critics, the new Hulk movie will pull in about what the first one did.
I’ve mentioned that I think the revamp is a lot better and infinitely more “summer box office” film. Ang Lee’s take would have been cool for an unestablished hero but most people feel like they know what Hulk is about. Wild new interpretations like “madder Hulk get, bigger Hulk get” didn’t sit well with diehard comic book geeks or casual filmgoers.
It seems that for whatever reason, Hulk …read more

That is to say, Marvel Studios is largely pretending Ang Lee’s dialogue heavy, action-light take on the Incredible Hulk didn’t happen. The studio’s president Kevin Feige told Sci Fi Wire the 2003 film will be summed up in an entrance montage. He compares it to the opening of the classic Hulk TV series.