Image details: Premiere Of Sony Pictures’ "Hancock" – Arrivals served by picapp.com

Will Smith has continued being critic proof as his latest effort Hancock pulled down nearly $7 million in limited opening July 1, according to Variety.  Yesterday it expanded from 3,680 screens to 3,965.

Critics haven’t been kind to the comedy about an alcoholic, surly superhero who tries to rehab his image. But it’s the July 4 weekend, the movie’s got Will and some slam-bang action. It will certainly open at no.1 and we’ll see how it holds off remaining summer blockbusters like The Dark Knight and Hellboy II.

In an interesting move, Sony has completely switched up the type of trailers it’s been showing. All summer they’ve focused on comedic aspects of the film like tossing a whale into the ocean, tossing smart-ass kids into the air and a lot of tossing things around in general. But most recently the commercials have talked about the dramatic parts of the movie like Hancock becoming mortal and Charlize Theron’s character knowing why. Perhaps in response to some negative fan reaction in screenings? Who knows, Hollywood can be so reactionary sometimes.

Post from: SF Universe